Handbags are driving the fashion world today, and newcomers are diving into the market almost daily. That makes it ever harder for brands to capture the attention of the all-important luxury consumer. "There are so many names in the luxury handbag market today, which tells me that they have to work to stand out.
The top 12 handbag brands ranked by familiarity among luxury consumers.1: Coach - 76%
2: Louis Vuitton - 63%
3: Gucci - 61%
4: Dooney & Bourke - 56%
5: Prada - 54%
6: Kate Spade - 48%
7: Burberry - 47%
8: Fendi - 45%
9: Chanel - 45%
10: Ralph Lauren - 45%
11: Dolce & Gabbana - 37%
12: Hermes - 36%
Source: WWD
2: Louis Vuitton - 63%
3: Gucci - 61%
4: Dooney & Bourke - 56%
5: Prada - 54%
6: Kate Spade - 48%
7: Burberry - 47%
8: Fendi - 45%
9: Chanel - 45%
10: Ralph Lauren - 45%
11: Dolce & Gabbana - 37%
12: Hermes - 36%
Source: WWD
image credit:LV/styleit
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